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Bon-Ton - #47

Bon-Ton - #47

𝙄𝙛 𝙮𝙤𝙪 𝙜𝙧𝙚𝙬 𝙪𝙥 𝙞𝙣 𝙩𝙝𝙚 𝙈𝙞𝙙𝙬𝙚𝙨𝙩 𝙤𝙧 𝙋𝙚𝙣𝙣𝙨𝙮𝙡𝙫𝙖𝙣𝙞𝙖, 𝙮𝙤𝙪 𝙠𝙣𝙚𝙬 𝘽𝙤𝙣-𝙏𝙤𝙣 𝙗𝙮 𝙖 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙣𝙖𝙢𝙚. Carson's. Younkers. Elder-Beerman. Bergner's. All the same company. All gone. The beginning started in 1898 when Max Grumbacher and his father Samuel open a one-room millinery store in York, Pennsylvania. The Timeline: 𝟭𝟵𝟮𝟵: The company incorporates. "Bon-Ton" (French for "high society") becomes

Loehmann's - #46

Loehmann's - #46

𝘐𝘧 𝘺𝘰𝘶'𝘷𝘦 𝘦𝘷𝘦𝘳 𝘴𝘵𝘳𝘪𝘱𝘱𝘦𝘥 𝘥𝘰𝘸𝘯 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘶𝘯𝘥𝘦𝘳𝘸𝘦𝘢𝘳 𝘪𝘯 𝘢 𝘳𝘰𝘰𝘮 𝘧𝘶𝘭𝘭 𝘰𝘧 𝘴𝘵𝘳𝘢𝘯𝘨𝘦𝘳𝘴 𝘧𝘪𝘨𝘩𝘵𝘪𝘯𝘨 𝘰𝘷𝘦𝘳 𝘢 𝘮𝘢𝘳𝘬𝘦𝘥-𝘥𝘰𝘸𝘯 𝘋𝘰𝘯𝘯𝘢 𝘒𝘢𝘳𝘢𝘯, 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘓𝘰𝘦𝘩𝘮𝘢𝘯𝘯'𝘴 𝘸𝘢𝘴. Frieda Loehmann, a former department store buyer, opens the first store in 1921 in Brooklyn with her son Charles. Her strategy? Pay cash for designer overstock and samples, sell them at deep discounts. No returns. No alter

Discovery Channel - #45

Discovery Channel - #45

𝟭𝟲𝟱 𝘀𝘁𝗼𝗿𝗲𝘀. 𝗧-𝗥𝗲𝘅 𝘀𝗸𝗲𝗹𝗲𝘁𝗼𝗻𝘀. 𝗧𝗲𝗹𝗲𝘀𝗰𝗼𝗽𝗲𝘀. 𝗟𝗼𝘀𝗶𝗻𝗴 $𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮 𝘆𝗲𝗮𝗿. If you walked through a mall in the late 90s, you probably stopped at the Discovery Channel Store. Fossils. Science kits. Nature documentaries on VHS. Discovery Communications built it as a brand extension. Retail as marketing. It worked. Until it didn't. A Timeline: * 1995: Discovery Channel Store

The Limited - #44

The Limited - #44

𝗢𝗻𝗲 𝘀𝘁𝗼𝗿𝗲. $𝟱,𝟬𝟬𝟬 𝗯𝗼𝗿𝗿𝗼𝘄𝗲𝗱 𝗳𝗿𝗼𝗺 𝗮𝗻 𝗮𝘂𝗻𝘁. 𝗧𝗵𝗲 𝗯𝗶𝗿𝘁𝗵 𝗼𝗳 𝗮 𝗿𝗲𝘁𝗮𝗶𝗹 𝗲𝗺𝗽𝗶𝗿𝗲. If you shopped at a mall in the 80s or 90s, you knew The Limited. Dark wood. Stained glass. Used brick. The store that made sportswear fashionable for the everyday woman. Leslie Wexner opened the first location on August 10, 1963, in the Kingsdale Shopping Center in Upper Arlington, Ohio.