Nostalgic Retail Series #13 - TEAVANA

Nostalgic Retail Series #13 - TEAVANA

Teavana was an American tea company created in 1997 in Atlanta, Georgia by Andrew T. Mack, and his wife. 

After making a splash (grew to 650 stores), especially in the mall world, Teavana was acquired by Starbucks in 2012 for an estimated $620 million.

A short five years later, based on underperforming locations and a loss of luster for the brand, Starbucks announced it would shutter 379 Teavana stores. 

That same year (2017) Starbucks was sued by Simon Malls over the closures in the properties arguing closing would reduce traffic to surrounding stores. Simon was victorious in a 2018 court ruling, but Simon and Starbucks reached an agreement that would close the remaining 77 Teavana stores in Simon malls in early 2018 (In 2017, Cadillac Fairview filed suit in Canada for similar reasons).

You can still find Teavana products in your local Starbucks and many other retailers.

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𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐜 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐞𝐫𝐢𝐞𝐬 #60 - 𝐌𝐎𝐕𝐈𝐄 𝐆𝐀𝐋𝐋𝐄𝐑𝐘 + 𝐇𝐎𝐋𝐋𝐘𝐖𝐎𝐎𝐃 𝐕𝐈𝐃𝐄𝐎

𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐜 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐞𝐫𝐢𝐞𝐬 #60 - 𝐌𝐎𝐕𝐈𝐄 𝐆𝐀𝐋𝐋𝐄𝐑𝐘 + 𝐇𝐎𝐋𝐋𝐘𝐖𝐎𝐎𝐃 𝐕𝐈𝐃𝐄𝐎

𝘛𝘩𝘦 𝘵𝘩𝘪𝘳𝘥 𝘴𝘵𝘰𝘳𝘦 𝘰𝘧 𝘈𝘮𝘦𝘳𝘪𝘤𝘢'𝘴 𝘕𝘰. 2 𝘷𝘪𝘥𝘦𝘰 𝘤𝘩𝘢𝘪𝘯 𝘸𝘢𝘴 𝘢 𝘧𝘢𝘪𝘭𝘦𝘥 𝘧𝘳𝘪𝘦𝘥 𝘤𝘩𝘪𝘤𝘬𝘦𝘯 𝘵𝘳𝘢𝘪𝘭𝘦𝘳 𝘪𝘯 𝘎𝘦𝘯𝘦𝘷𝘢, 𝘈𝘭𝘢𝘣𝘢𝘮𝘢. If you grew up in a small Southern town, your video store was probably a Movie Gallery. Empty boxes on the wall, the tapes behind the counter, a bin of Sega and Nintendo games by the register, and a late fee waiting for you on Monday. In 1985,