Nostalgic Retail Series #6 - MERVYN'S

Nostalgic Retail Series #6 - MERVYN'S

Started by Mervin G. Morris in 1949 in San Lorenzo, California, the company grew to almost 200 stores, mostly in the West. The mid-scale department store grew to the US’s 83rd largest retailer in 2005.

As it expanded outside of California, Mervyn’s ran into trouble. Was it fast growth, merchandising, service or all of the above?

On October 17, 2008, the company announced that it would liquidate its assets through a Chapter 7 filing. All remaining locations were closed by the end of the year despite attempts to reorganize during bankruptcy.

The Morris family, having bought back intellectual property rights to the company in 2009, announced plans to relaunch Mervyn's as an internet-based enterprise. [Wikipedia] The proposed revival came to fruition many years later as Mervyn’s is now an online store that sells overstocks from other retailers.

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𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐜 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐞𝐫𝐢𝐞𝐬 #60 - 𝐌𝐎𝐕𝐈𝐄 𝐆𝐀𝐋𝐋𝐄𝐑𝐘 + 𝐇𝐎𝐋𝐋𝐘𝐖𝐎𝐎𝐃 𝐕𝐈𝐃𝐄𝐎

𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐜 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐞𝐫𝐢𝐞𝐬 #60 - 𝐌𝐎𝐕𝐈𝐄 𝐆𝐀𝐋𝐋𝐄𝐑𝐘 + 𝐇𝐎𝐋𝐋𝐘𝐖𝐎𝐎𝐃 𝐕𝐈𝐃𝐄𝐎

𝘛𝘩𝘦 𝘵𝘩𝘪𝘳𝘥 𝘴𝘵𝘰𝘳𝘦 𝘰𝘧 𝘈𝘮𝘦𝘳𝘪𝘤𝘢'𝘴 𝘕𝘰. 2 𝘷𝘪𝘥𝘦𝘰 𝘤𝘩𝘢𝘪𝘯 𝘸𝘢𝘴 𝘢 𝘧𝘢𝘪𝘭𝘦𝘥 𝘧𝘳𝘪𝘦𝘥 𝘤𝘩𝘪𝘤𝘬𝘦𝘯 𝘵𝘳𝘢𝘪𝘭𝘦𝘳 𝘪𝘯 𝘎𝘦𝘯𝘦𝘷𝘢, 𝘈𝘭𝘢𝘣𝘢𝘮𝘢. If you grew up in a small Southern town, your video store was probably a Movie Gallery. Empty boxes on the wall, the tapes behind the counter, a bin of Sega and Nintendo games by the register, and a late fee waiting for you on Monday. In 1985,