Nostalgic Retail Series #14 - COMPUSA

Nostalgic Retail Series #14 - COMPUSA

CompUSA was the epitome of a big box retail electronics chain. Founded in 1986 as Soft Warehouse by Errol Jacobson and Mike Henochowicz, its first megastore opened in Atlanta, Georgia in 1988.

Changing its name to CompUSA in 1991, it operated almost 230 locations with over $2B in revenues at its peak and was listed on the NYSE.

Competitive pressures, mis-management and a failure to adapt to the online world (amongst other things) led to the deterioration of the brand.

"On December 7, 2007, an affiliate of the restructuring and disposition firm Gordon Brothers Group, Specialty Equity, bought the company. Systemax purchased the CompUSA name, 16 retail locations and other company assets in January 2008." [WSJ]

In 2012, Systemax changed the name of CompUSA (and Circuit City) to TigerDirect and all intellectual properties were sold.

The brand was relaunched online as an affiliate website in 2018 but shut down soon after. 

Today there is a compusabusiness.com website that states: "The All-New CompUSA.com has more Computers, Laptops, Televisions, Software, Electronics than ever before!" but doesn't appear to really be in operation and does not have the original domain.

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𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐜 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐞𝐫𝐢𝐞𝐬 #60 - 𝐌𝐎𝐕𝐈𝐄 𝐆𝐀𝐋𝐋𝐄𝐑𝐘 + 𝐇𝐎𝐋𝐋𝐘𝐖𝐎𝐎𝐃 𝐕𝐈𝐃𝐄𝐎

𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐜 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐞𝐫𝐢𝐞𝐬 #60 - 𝐌𝐎𝐕𝐈𝐄 𝐆𝐀𝐋𝐋𝐄𝐑𝐘 + 𝐇𝐎𝐋𝐋𝐘𝐖𝐎𝐎𝐃 𝐕𝐈𝐃𝐄𝐎

𝘛𝘩𝘦 𝘵𝘩𝘪𝘳𝘥 𝘴𝘵𝘰𝘳𝘦 𝘰𝘧 𝘈𝘮𝘦𝘳𝘪𝘤𝘢'𝘴 𝘕𝘰. 2 𝘷𝘪𝘥𝘦𝘰 𝘤𝘩𝘢𝘪𝘯 𝘸𝘢𝘴 𝘢 𝘧𝘢𝘪𝘭𝘦𝘥 𝘧𝘳𝘪𝘦𝘥 𝘤𝘩𝘪𝘤𝘬𝘦𝘯 𝘵𝘳𝘢𝘪𝘭𝘦𝘳 𝘪𝘯 𝘎𝘦𝘯𝘦𝘷𝘢, 𝘈𝘭𝘢𝘣𝘢𝘮𝘢. If you grew up in a small Southern town, your video store was probably a Movie Gallery. Empty boxes on the wall, the tapes behind the counter, a bin of Sega and Nintendo games by the register, and a late fee waiting for you on Monday. In 1985,