Nostalgic Retail Series #2 - BORDERS

Nostalgic Retail Series #2 - BORDERS

Founded in Michigan in 1971, Borders heyday was in the early 2000s. In 1992, Borders was acquired by Kmart (who already owned Waldenbooks) and grew to close to 1,250 stores by 2003.

But Amazon and electronic book readers changed the game. The company shuttered all locations and filed for bankruptcy in February of 2011, followed by closing its online store in September of that same year.

Barnes & Noble acquired some of Borderโ€™s assets and brand trademarks in 2011, with international locations being purchased by various entities.

Struggles but differing outcome for rival Barnes & Noble and local bookstores have certainly been resilient and are thriving again.

Interesting to compare the strategies.

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๐๐จ๐ฌ๐ญ๐š๐ฅ๐ ๐ข๐œ ๐‘๐ž๐ญ๐š๐ข๐ฅ ๐’๐ž๐ซ๐ข๐ž๐ฌ #60 - ๐Œ๐Ž๐•๐ˆ๐„ ๐†๐€๐‹๐‹๐„๐‘๐˜ + ๐‡๐Ž๐‹๐‹๐˜๐–๐Ž๐Ž๐ƒ ๐•๐ˆ๐ƒ๐„๐Ž

๐๐จ๐ฌ๐ญ๐š๐ฅ๐ ๐ข๐œ ๐‘๐ž๐ญ๐š๐ข๐ฅ ๐’๐ž๐ซ๐ข๐ž๐ฌ #60 - ๐Œ๐Ž๐•๐ˆ๐„ ๐†๐€๐‹๐‹๐„๐‘๐˜ + ๐‡๐Ž๐‹๐‹๐˜๐–๐Ž๐Ž๐ƒ ๐•๐ˆ๐ƒ๐„๐Ž

๐˜›๐˜ฉ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ณ๐˜ฅ ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ˆ๐˜ฎ๐˜ฆ๐˜ณ๐˜ช๐˜ค๐˜ข'๐˜ด ๐˜•๐˜ฐ. 2 ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ ๐˜ค๐˜ฉ๐˜ข๐˜ช๐˜ฏ ๐˜ธ๐˜ข๐˜ด ๐˜ข ๐˜ง๐˜ข๐˜ช๐˜ญ๐˜ฆ๐˜ฅ ๐˜ง๐˜ณ๐˜ช๐˜ฆ๐˜ฅ ๐˜ค๐˜ฉ๐˜ช๐˜ค๐˜ฌ๐˜ฆ๐˜ฏ ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ญ๐˜ฆ๐˜ณ ๐˜ช๐˜ฏ ๐˜Ž๐˜ฆ๐˜ฏ๐˜ฆ๐˜ท๐˜ข, ๐˜ˆ๐˜ญ๐˜ข๐˜ฃ๐˜ข๐˜ฎ๐˜ข. If you grew up in a small Southern town, your video store was probably a Movie Gallery. Empty boxes on the wall, the tapes behind the counter, a bin of Sega and Nintendo games by the register, and a late fee waiting for you on Monday. In 1985,