A newsletter at the intersection of retail and commercial real estate
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"Experiential retail" is the most overused term in CRE right now...And I think we're using it wrong. Everyone talks about creating "experiences" for customers. Immersive moments. Instagram-worthy activations. The wow factor. But here's what I keep seeing: the wow fades.
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The industry has been obsessed with "experiential retail" for years. Destination shopping. Instagram moments. Dwell time. Meanwhile, convenience quietly drives more frequent traffic and more opportunities than any experience-driven concept ever will. The market is recognizing this: In late 2024, SITE Centers spun off its convenience retail
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Adults aren't buying toys. They're reshaping retail. The above photo is my oldest son's (29) lego city, called Bricklanta...a work in progress over the last 15 years. What started as a kid, has become a love of Lego that has lasted long into
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Let’s start with a simple idea: Information isn’t scarce anymore...Attention is. We don’t live in a knowledge economy. We live in an attention economy. Online, everything is designed to grab your focus: * Platforms push outrage over nuance * Brands chase clicks over connection * Politics rewards extremes over
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One of the unexpectedly viral series of posts this year for me has been the Nostalgic Retail and Nostalgic Restaurant Series. These have been fun to do, have brought back successful strategies, questionable decisions, failed leadership, and most of all....brand attachment that we all had to many of these
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I decided to dig into the history and theory of site selection, wanting to write about it, but with brevity (and not with the old "walking though 5 miles of snow to get to school attitude). Site selection has significantly evolved over the years...part due to economic development
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In Commercial Real Estate, data used to be scarce, proprietary, and hard to access. Today, the pendulum has swung in the other direction. We are awash in information: geospatial data, foot traffic data, building sensor data, hyperlocal demographic and persona data, transaction data, crime and employment data, sophisticated predictive models
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In the commercial real estate industry, data-driven decision-making has become essential. Among the various data sources available, mobile location data (MLD) has emerged as a powerful tool, but one that requires careful understanding and application. I talked about this many years ago, not long after this data became
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Back in 2022, I did a presentation where I started to touch on the idea that sales per square foot was no longer a good measure of retailer performance (and don't judge on the slide format - I was in my "dark mode mood" back then) Fast
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Why Retail Must Rethink Generational Stereotypes There's a fundamental shift happening in how we understand consumers, and it's forcing retail and commercial real estate to evolve beyond traditional demographic segmentation. The Perennial Mindset Gina Pell introduced the concept of "Perennials" in 2016: Individuals of
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I have heard a lot lately about both data fatigue and disparate data in #CRE. The former relates to the industry being swamped with data and trying to make sense of the noise. The latter comes once you decide on the data you need (a feat in itself), and none
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For decades, retail real estate professionals have leaned on trade area analysis as a compass for site selection, portfolio strategy, and market forecasting. Draw a circle around a store location, count the rooftops, layer in some demographic data, and voilà, instant insight. But today, that map is outdated and will