Retailer
Nostalgic Retail Series #45 - DISCOVERY CHANNEL
๐ญ๐ฒ๐ฑ ๐๐๐ผ๐ฟ๐ฒ๐. ๐ง-๐ฅ๐ฒ๐ ๐๐ธ๐ฒ๐น๐ฒ๐๐ผ๐ป๐. ๐ง๐ฒ๐น๐ฒ๐๐ฐ๐ผ๐ฝ๐ฒ๐. ๐๐ผ๐๐ถ๐ป๐ด $๐ฏ๐ฌ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ฎ ๐๐ฒ๐ฎ๐ฟ. If you walked through a mall in the late 90s, you probably stopped at the Discovery Channel Store. Fossils. Science kits. Nature documentaries on VHS. Discovery Communications built it as a brand extension. Retail as marketing. It worked. Until it didn't. A Timeline: * 1995: Discovery Channel Store launches