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Nostalgic Retail Series #45 - DISCOVERY CHANNEL

Retailer

Nostalgic Retail Series #45 - DISCOVERY CHANNEL

๐Ÿญ๐Ÿฒ๐Ÿฑ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ๐˜€. ๐—ง-๐—ฅ๐—ฒ๐˜… ๐˜€๐—ธ๐—ฒ๐—น๐—ฒ๐˜๐—ผ๐—ป๐˜€. ๐—ง๐—ฒ๐—น๐—ฒ๐˜€๐—ฐ๐—ผ๐—ฝ๐—ฒ๐˜€. ๐—Ÿ๐—ผ๐˜€๐—ถ๐—ป๐—ด $๐Ÿฏ๐Ÿฌ ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—ฎ ๐˜†๐—ฒ๐—ฎ๐—ฟ. If you walked through a mall in the late 90s, you probably stopped at the Discovery Channel Store. Fossils. Science kits. Nature documentaries on VHS. Discovery Communications built it as a brand extension. Retail as marketing. It worked. Until it didn't. A Timeline: * 1995: Discovery Channel Store launches

Nostalgic Retail Series #44 - THE LIMITED

Retailer

Nostalgic Retail Series #44 - THE LIMITED

๐—ข๐—ป๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ. $๐Ÿฑ,๐Ÿฌ๐Ÿฌ๐Ÿฌ ๐—ฏ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„๐—ฒ๐—ฑ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ฎ๐—ป ๐—ฎ๐˜‚๐—ป๐˜. ๐—ง๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ฟ๐˜๐—ต ๐—ผ๐—ณ ๐—ฎ ๐—ฟ๐—ฒ๐˜๐—ฎ๐—ถ๐—น ๐—ฒ๐—บ๐—ฝ๐—ถ๐—ฟ๐—ฒ. If you shopped at a mall in the 80s or 90s, you knew The Limited. Dark wood. Stained glass. Used brick. The store that made sportswear fashionable for the everyday woman. Leslie Wexner opened the first location on August 10, 1963, in the Kingsdale Shopping Center in Upper Arlington, Ohio.

Nostalgic Retail Series #43 - WET SEAL

Retailer

Nostalgic Retail Series #43 - WET SEAL

๐Ÿฑ๐Ÿฌ๐Ÿฌ+ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ๐˜€. ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—บ๐—ฎ๐—น๐—น ๐—ถ๐—ป ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ. ๐—ง๐—ต๐—ฒ ๐—ฑ๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜๐—ฒ๐—ฒ๐—ป ๐—ณ๐—ฎ๐˜€๐—ต๐—ถ๐—ผ๐—ป. ๐—ง๐˜„๐—ผ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—น๐—ฎ๐˜๐—ฒ๐—ฟ: ๐—น๐—ถ๐—พ๐˜‚๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป. If you were a teenage girl in the late 90s or early 2000s, Wet Seal was your spot. Metallic graphics on the walls. Graphic tees. Fast denim. The soundtrack of mall culture. Founded in 1962 in Newport Beach, California as "Lorne's" (a swimwear boutique), the name